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Whether it's a blog, shop, or corporate website – there are thousands of different Content Management Systems (CMS). We have looked at the top 12 of the year 2020 and summarized the essentials for comparison.

How do I know where the website visitors for my last marketing campaign come from? Is my newsletter or influencer campaign worth it at all? Campaign tracking provides the answer to these questions.

Since 2018, Google has been offering its data tool "Google Data Studio" for free, for managing and visualizing measurement data, allowing for the easy creation of reports and evaluations.

Online shops can also be an important source of revenue for SMEs. But what needs to be considered? We have summarized 15 points that should be thought about!

In the home office, one should think more about data security. The use of private devices and insecure connections in the private sector does not always guarantee data security, creating risks.

For optimal marketing measures, it is important to know your target audience. This usually involves the use of analytics tools. To manage these tools comfortably, tag managers are often used. How can a simple configuration look like?

Loading times are an important factor for every internet user. Now, the American IT company Google wants to expose slow web pages with its Chrome browser.

From time to time, a server migration is on the agenda. The complete migration usually takes place through the update of the DNS entries. But how do you test in advance if everything has worked out?

Google has news regarding nofollow links. In the future, these will also be included in the ranking. Details - and how rankings are generally determined - can be learned here!